Wishlink Secures $17.5M in Series B Funding to Amplify Creator-Led…

Team S · 2026-02-24T12:55:43.000Z

New Delhi/Gurugram - Influencer-driven commerce platform Wishlink has successfully raised $17.5 million in a Series B funding round spearheaded by Vertex Ventures Southeast Asia & India. The fresh capital will help the startup intensify its growth in the booming creator-to-commerce segment, strengthening tech capabilities and extending partnerships across creators and brands. Incepted in 2022 by founders Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, the Gurugram-based company bridges creator recommendations with direct product discovery and purchasing across major e-commerce marketplaces such as Amazon, Flipkart, Myntra, Nykaa, Meesho and Shopsy. Wishlink’s platform empowers creators to monetize their content by connecting audiences with shoppable links and personalised storefronts, accelerating commerce driven by social influence. Funding Details - The Series B round was led by Vertex Ventures Southeast Asia & India, with continued backing from existing investors Fundamentum Partnership and Elevation Capital. This investment follows Wishlink’s earlier $7 million Series A in February 2024 and a $3 million seed round in October 2022, taking the company’s total funding to about $27.5 million to date. The funds will be channelled to scale its creator and brand network, enhance technology that streamlines shopping experiences, and bolster analytics and monetisation tools for stakeholders across the platform. What This Means for the Market Wishlink currently supports over 40,000 monthly active creators generating content that drives more than 6 million orders per month, resulting in over ₹350 crore in monthly sales for partner brands and marketplaces. The company’s creator base spans micro-influencers to macro creators, pushing the frontier of influencer-led commerce in India and beyond. Executive Insight “Consumer buying behaviour is shifting meaningfully toward influencer-led discovery and purchase. Wishlink is uniquely positioned to capture this accelerating trend with its technology-enabled platform,” said Nikhil Marwaha, Partner, Investment at Vertex Ventures SEA & India.

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Wishlink Secures $17.5M in Series B Funding to Amplify Creator-Led… | Newnex