Wishlink Raises $17.5M Series B Led by Vertex Ventures to Scale…

Team S · 2026-03-19T13:02:38.000Z

Gurugram-based creator commerce startup Wishlink has secured $17.5 million (≈₹145-159 crore) in a Series B funding round, led by Vertex Ventures Southeast Asia & India, with participation from existing investors Fundamentum Partnership and Elevation Capital. Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink operates at the intersection of content and commerce-enabling creators to monetize their influence by seamlessly linking product recommendations to online marketplaces. The platform connects creators, brands, and consumers, allowing users to discover and purchase products directly through content shared across social platforms. It already integrates with major e-commerce players such as Amazon, Flipkart, Myntra, Nykaa, Meesho, and Shopsy, making product discovery more intuitive and conversion-driven. With this fresh capital, Wishlink plans to expand its creator and brand ecosystem while strengthening its technology stack, aiming to enhance shopping experiences and enable deeper collaboration between creators and brands. The company is riding the rapid growth of India’s creator economy, where influencer-led commerce is emerging as a powerful channel for product discovery and purchasing. By building infrastructure that converts content into measurable commerce, Wishlink is positioning itself as a key player in the evolving social commerce landscape.

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Wishlink Raises $17.5M Series B Led by Vertex Ventures to Scale… | Newnex