SponsorCX Secures Additional Series A Funding to Expand AI-Powered…

Team S · 2026-05-19T14:17:46.000Z

Utah-based SaaS company SponsorCX has raised additional Series A funding to accelerate the expansion of its AI-powered sponsorship management platform for sports, entertainment, and live event organizations. The funding round was led by Kickstart, with participation from Blueprint Equity, Capital Eleven, Frazier Group, Helm Ventures, and returning investors. The company did not disclose the total amount raised. Founded by Jason Smith and Creed Mangrum, SponsorCX provides an all-in-one sponsorship management platform that helps organizations streamline sponsorship sales, inventory management, fulfillment, reporting, agreement generation, and partnership operations. The company serves clients across professional sports leagues, entertainment groups, events, and brand partnership teams. SponsorCX stated that the fresh investment will primarily support the development of advanced AI capabilities designed to modernize sponsorship operations and improve workflow automation for rights holders and brand partners. The company already works with organizations including the Sacramento Kings, Portland Timbers, ECHL, and multiple North American sports franchises. The company has positioned itself as a technology-driven alternative to spreadsheet-based sponsorship management systems still widely used across the global sponsorship industry. SponsorCX says its platform integrates with major enterprise systems including Salesforce, HubSpot, Microsoft Dynamics, QuickBooks, and ticketing platforms. The funding reflects growing investor interest in AI-enabled sports business infrastructure and partnership management platforms as sports organizations increasingly digitize sponsorship operations, analytics, and brand engagement workflows.

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SponsorCX Secures Additional Series A Funding to Expand AI-Powered… | Newnex