Spangle AI Raises $15M Series A to Transform Online Retail with…

Team S · 2026-01-13T14:32:37.000Z

Spangle AI, a Seattle-based commerce technology startup, has secured $15 million in a Series A funding round led by NewRoad Capital Partners, bringing the company’s valuation to $100 million and validating strong investor confidence in its vision for next-generation e-commerce infrastructure. The Series A round also included participation from existing and strategic investors such as Madrona, DNX Ventures, Streamlined Ventures and a group of angel investors, extending Spangle’s momentum after its initial $6 million seed raise last year bringing the total funding to approximately $21 million. Spangle AI’s platform uses generative AI to instantly generate customized storefronts and shopping experiences that adapt in real time based on how individual customers arrive at a retailer’s site whether from social platforms like Instagram, AI search tools, or autonomous shopping agents. |The system does not rely on historical user identity but instead interprets intent and context, reshaping product selection, layout and content dynamically for each shopper. The technology has resonated with brands such as REVOLVE, Steve Madden and Alexander Wang, with reports of conversion lifts of up to 50 % and improved return on ad spend for customers leveraging Spangle’s personalization layer. Spangle AI was founded in 2024 by Maju Kuruvilla (CEO) and Fei Wang (CTO), both experienced technology leaders with backgrounds in large-scale commerce and retail systems. Kuruvilla has previously held leadership roles including CEO and CTO at Bolt and senior engineering positions at Microsoft and Honeywell, while Wang served as CTO at Saks OFF 5TH and spent nearly 12 years at Amazon as an engineer. The company has rapidly signed nine enterprise customers within its first nine months and continues to build out its team and platform capabilities. #SpangleAI, #SeriesAFunding, #EcommerceTech, #AIinRetail, #PersonalizedCommerce, #RetailInnovation, #StartupFunding, #DigitalShopping, #CommerceAI, #TechStartups, #SeattleTech

Member Login Get Access

Spangle AI Raises $15M Series A to Transform Online Retail with… | Newnex