Secret Alchemist Raises $3 Million Seed Round Led by Unilever…

Team S · 2026-01-19T13:35:11.000Z

Secret Alchemist, an India-first clean perfume and fragrance brand co-founded by Ankita Thadani, Akash Valia, and actor-entrepreneur Samantha Ruth Prabhu, has successfully raised USD 3 million in a seed funding round to scale its clean, ingredient-led fragrance portfolio and accelerate market expansion. The fresh capital comes as the brand transitions from its aromatherapy roots into a contemporary fragrances category with global ambitions. The seed round was led by Unilever Ventures, the venture arm of global consumer goods firm Unilever, with participation from DSG Consumer Partners. The funding mix included both primary and secondary capital, reflecting strong institutional confidence in the brand’s long-term vision and the growing clean beauty and fragrance segment in India. Capital will be used to broaden product offerings, deepen formulation and R&D capabilities, strengthen leadership and core teams, and scale distribution nationally and internationally. Secret Alchemist aims to build one of India’s foremost clean fragrance labels by combining wellness-inspired aromatherapy with modern perfumery crafted for everyday wearability. The founders emphasize transparency and ingredient integrity, positioning the brand to capture rising consumer demand for products that are both high-quality and aligned with clean, sustainable living trends. #SeedFunding, #CleanBeauty, #FragranceTech, #PerfumeBrand, #StartupNews, #Investment, #IndianStartups, #D2C, #FundingRound, #ConsumerGoods

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Secret Alchemist Raises $3 Million Seed Round Led by Unilever… | Newnex