MHYTH Raises Pre-Seed Funding to Scale Premium Innerwear Brand in…

Team S · 2026-05-05T14:28:48.000Z

India-based premium innerwear startup MHYTH has secured pre-seed funding to accelerate its brand growth, product innovation, and market expansion. The funding highlights rising investor interest in D2C fashion brands targeting India’s evolving premium apparel segment. The round saw participation from a group of angel investors, although specific names were not publicly disclosed. The backing reflects early confidence in MHYTH’s positioning within the fast-growing innerwear and athleisure category. Founded by Saurabh Jain, MHYTH is focused on building a premium innerwear and essentials brand designed for comfort, functionality, and modern aesthetics. The company aims to differentiate itself through quality materials, ergonomic design, and a strong brand identity targeted at urban consumers. Operating in India’s rapidly expanding D2C ecosystem, MHYTH plans to leverage digital-first distribution channels along with selective offline retail expansion. The brand is tapping into increasing consumer demand for premium, performance-oriented innerwear, driven by rising disposable incomes and changing lifestyle preferences. The newly raised capital will be used to expand product lines, strengthen brand marketing, enhance supply chain capabilities, and scale distribution channels across India. As India’s fashion and lifestyle market continues to premiumize, MHYTH’s funding reflects a broader trend where niche D2C brands are building strong identities and capturing consumer loyalty in specialized segments.

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MHYTH Raises Pre-Seed Funding to Scale Premium Innerwear Brand in… | Newnex