London-based Iconic raises €11 million to build on-device AI platform…

Team S · 2025-12-31T07:13:48.000Z

Iconic, a London-based interactive entertainment and AI-native platform company, has secured €11 million (about $13 million) in Seed funding to develop its on-device AI technology aimed at powering immersive and personalised gaming experiences. The fresh capital will be used to further build Iconic’s AI engines and forge deeper partnerships with game studios seeking to integrate intelligent, locally run AI systems directly into gameplay. The Seed round was co-led by venture capital firms Kindred and Northzone, with support from the Google AI Futures Fund. In addition to the core investors, the financing attracted advisers and participants from leading tech and entertainment organisations including Meta, Disney, DeepMind and OpenAI, highlighting cross-industry belief in the potential of on-device AI for interactive entertainment. Iconic was founded in 2023 by John Lusty and Junaid Hussain, and later expanded its leadership with Andrew Bowell - former Product Head at Unity as CEO. The company’s flagship initiative, the ACT-1 AI platform, enables intelligent game behaviours and natural voice interaction without requiring cloud connectivity, opening up new realms of gameplay creativity and privacy for players. #AI #gaming #funding #SeedRound #ondeviceAI #interactiveentertainment #Iconic #KindredVentures #Northzone #GoogleAIFutures #Metaverse #GameDev

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London-based Iconic raises €11 million to build on-device AI platform… | Newnex