Kevin Hart-backed HartBeat Ventures Leads £26 Million Round for AI…

Team S · 2025-10-10T08:57:37.000Z

In a bold move combining celebrity influence with digital health innovation, Kevin Hart’s venture firm HartBeat Ventures has co-led a £26 million (approximately $35 million) Series B funding round for London-based health and fitness startup Simple Life . The app, founded in 2019 by Mike Prytkov (currently CEO), offers AI-powered weight-loss coaching through its virtual assistant “Avo,” which provides personalized guidance, real-time nutrition feedback (via “Avo Vision”), and behavior-change support. HartBeat joined forces with Liquidity , an AI-driven private credit firm, in backing the round. HartBeat Ventures-launched by actor and comedian Kevin Hart-has institutional LP backing from J.P. Morgan Asset Management , and its portfolio includes companies such as Function Health and Ready Player Me. As part of the announcement, Hart expressed enthusiasm: “I’m hyped to back Simple. Simple is truly changing the game in health, and HBV wants to be front row for that.

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Kevin Hart-backed HartBeat Ventures Leads £26 Million Round for AI… | Newnex