Flo Health, a women's health app, has raised over $200 million in…

Team S · 2024-07-31T14:00:57.000Z

Flo Health's investment has elevated Flo's valuation to over $1 billion, making it the first purely digital consumer women’s health app to achieve unicorn status. The app supports women throughout their health journeys, offering features such as cycle and ovulation tracking, symptom monitoring, and tailored health insights. With a team of over 120 doctors and health experts, Flo enables users to track more than 70 symptoms and provides educational content and a private community for health discussions. Flo has seen significant growth, with nearly 70 million monthly active users and close to 5 million paid subscribers as of June 2024. The app's gross bookings for 2024 are expected to exceed $200 million, marking a 50% year-over-year increase. The investment will allow Flo to expand into new user segments, including perimenopause and menopause, and enhance its technology-driven health insights. General Atlantic's expertise in scaling companies at the intersection of consumer technology and healthcare will support Flo's growth. Flo's leadership emphasized the importance of this milestone for the femtech industry and their commitment to improving women's health and health literacy worldwide. As part of the deal, two representatives from General Atlantic will join Flo's Board of Directors.

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Flo Health, a women's health app, has raised over $200 million in… | Newnex