Clove raises $14m to reinvent financial advice with AI-human model

Team S · 2025-11-12T20:32:52.000Z

London-based FinTech startup Clove has secured $14m (£10m) in pre-seed funding to democratise access to financial advice. The round was led by Accel, with participation from Kindred, Air Street, and a group of angel investors. Founded earlier this year by Alex and a co-founder, Clove is building a hybrid model that blends human expertise with AI to deliver personalised guidance at scale. The company argues that much of today’s advisory work is administrative rather than advisory; by automating repetitive tasks, Clove aims to free advisers to focus on higher‑value decision-making for clients.

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Clove raises $14m to reinvent financial advice with AI-human model | Newnex