YASO Powers China Entry with €9.4 Million Series A Raise

Team S · 2025-10-16T09:33:56.000Z

London-based startup YASO, which builds an “operating system” for global consumer brands to scale in China, has secured €9.4 million in a Series A round. The funding was led by Puma Growth Partners , with backing from Guinness Ventures, Playfair Capital, Koro Capital, Haatch Ventures, Sequel, Portfolio Ventures, Nodes, and Founders Capital. Founded in 2022 by Jonny Plein , James Campbell , and Adam Knight , the company’s technology covers payments, logistics, compliance, tax, analytics, and storefront integrations — helping brands enter China without needing local partners. With a current team of ~20 people, YASO will use the funds to scale sales and marketing, accelerate onboarding of new clients, expand platform capabilities, and grow operational capacity.

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YASO Powers China Entry with €9.4 Million Series A Raise | Newnex