Red Bull Ventures Joins Apex Capital’s Athlete-Backed Fund as…

Team S · 2025-09-29T15:49:47.000Z

Red Bull Ventures, the recently established corporate venture capital arm of the leading sports drink company, has made a significant investment in Apex Capital’s athlete-backed Elite Performance Fund (EPF), becoming a key limited partner as the fund closes. Red Bull Ventures launched in April 2025 and is led by Nai-Tseng Chen, Red Bull’s head of corporate finance, and Sabrina Jones, a former venture investor at Bosch. Apex Capital’s EPF, launched in 2023 with €50 million, focuses on early-stage sports and sports-adjacent companies and boasts over 100 athlete investors, including Formula 1 drivers Lando Norris, Carlos Sainz Jr., Valtteri Bottas, and football stars Christian Eriksen, Raphaël Varane, and Marcelo. Its portfolio includes ventures like Tiger Woods and Rory McIlroy’s TMRW Sports, AI companies ScorePlay and Hexis, and health firms Samphire Neuroscience and Model Health. Red Bull Ventures’ strategic involvement aims to leverage its deep sports and media expertise to scale portfolio companies through distribution, storytelling, and technology innovation. Red Bull itself has a vast sports ecosystem, owning teams in football and cycling, and has surpassed €1 billion in sports sponsorships.

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Red Bull Ventures Joins Apex Capital’s Athlete-Backed Fund as… | Newnex