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Despite concerns of a click-based collapse, Google’s ad revenues are rising with AI, even as publishers feel the squeeze In the age of AI-powered search, a paradox has emerged at the heart of the digital ecosystem. While many predicted that generative AI would undermine Google's lucrative ad business by reducing clicks, the tech giant's financial performance suggests the opposite. As Google's ad revenues continue to grow, the broader web, including publishers who provide the content, is experiencing a sharp decline in traffic. This raises a fundamental question about who benefits—and who loses—in an AI-first future. Google’s earnings defy the doomsayersGoogle's Q2 2025 earnings report provided a clear-eyed view of its performance, revealing that AI integration is bolstering, not beating, its advertising business. Parent company Alphabet reported robust results, with ad revenues up 10% year-over-year to $71 billion, exceeding analyst expectations. CEO Sundar Pichai directly attributed this strength to the company's "strategic investments in AI and video".The key to this success lies in Google's ability to monetize its new AI features, such as AI Overviews and AI Mode. Despite the shift toward instant, AI-generated answers, Google claims that AI Overviews generate ad revenue at a comparable rate to traditional search results. It achieves this by conducting controlled experiments and measuring overall business value rather than focusing solely on individual clicks. The rising engagement fueling commercial queriesGoogle reports that its AI-powered features are driving higher user engagement and query volume. In AI Mode, users ask questions that are up to twice as long as standard search queries. This creates new opportunities for advertisers, as the system can identify "faceted" or layered commercial intent within a single, complex question. For instance, a search for "how to fix a green pool" could trigger contextually relevant ads for "pool vacuum cleaners".This automation has proven effective. Early beta tests of "AI Max for Search" have resulted in an average 27% increase in conversions for advertisers, highlighting the shift toward AI-powered targeting solutions. A grim reality for publishersWhile Google thrives, the publishers who create the content that fuels Google's AI are struggling. With AI Overviews providing direct answers, the incentive for users to click on external links has plummeted. A Pew Research Center study of U.S. Google users found that only 1% clicked a link to a page summarized in an AI Overview. For publishers who depend on search traffic for ad revenue, this spells a crisis.Recent data paints a stark picture:<ul><li>Massive traffic loss:&nbsp;U.S. publishers reported an average decline of 10% in search referral traffic during May and June 2025. For non-news brands, the median drop was 14%.</li><li>Dramatic click-through rate declines:&nbsp;A study submitted to the UK's competition watchdog found that when an AI Overview is present, publishers experience a 47.5% drop in click-through rate on desktop.</li><li>Industry revenue at risk:&nbsp;Research suggests the industry could lose up to $2 billion in annual ad revenue from the reduction in traffic caused by AI Overviews.</li></ul> The walled garden expandsGoogle's defense is that it sends "valuable traffic" to publishers and that AI features create new discovery opportunities. But critics, including a U.S. trade association, have accused Google of "trampling" the open web and creating a "walled garden built on monopoly profits". By embedding ads into AI-generated answers and taking revenue without sharing it with the content creators, Google reinforces its own dominant position while starving the ecosystem it relies on. The situation leaves publishers scrambling for alternative revenue strategies, including focusing on direct traffic, building subscriptions, and leveraging other platforms like Google Discover. For Google, however, the ad revenue engine is running stronger than ever. The AI paradox reveals a stark reality: what is a boon for the tech giant may prove to be a bust for the rest of the web.---Join NENWEX - the verified institutional VC-LP Network to collaborate and syndicate without intermediaries - join and get verified now <a href="http://www.newnex.io" rel="noopener noreferrer" target="_blank">www.newnex.io</a>

The AI Paradox: How Google is Thriving While the Web Withers

In an era where constant connectivity is essential, Direct-to-Cell (DTC) satellite technology has emerged as a groundbreaking solution to bridge the digital divide. Unlike traditional cellular networks reliant on terrestrial infrastructure like cell towers, DTC technology enables standard mobile devices to connect directly to satellites in low Earth orbit (LEO). This innovation promises to eliminate dead zones, providing seamless communication across even the most remote locations, from mountains and oceans to deserts and disaster-hit regions. Starlink: Leading the ChargeSpaceX’s Starlink has been a trailblazer in satellite communication, and its move into Direct-to-Cell technology marks a significant leap. By equipping its satellite constellation with DTC capabilities, Starlink aims to deliver texting, calling, and data browsing services directly to unmodified mobile phones.Recent launches have further strengthened this initiative; on November 23, 2024, SpaceX took a significant step forward by deploying 13 DTC-capable satellites as part of a broader network expansion. This launch, executed from the Vandenberg Space Force Base in California using a Falcon 9 rocket, highlights Starlink’s aggressive efforts to enhance connectivity. These satellites, part of the second-generation (Gen2) constellation, bring enhanced transceivers and larger antennas specifically designed for DTC capabilities. What These Satellites Bring to the TableThe 13 DTC-capable satellites are engineered to support:<ul><li>Text Messaging: Sending and receiving SMS messages directly from a satellite, even in areas with no cell towers.</li><li>Voice Calls: Supporting clear and reliable voice communication in remote regions.</li><li>Data Services: Providing basic web browsing and email capabilities, with plans to expand as the technology matures.</li></ul>These features are crucial for connecting remote areas and providing a reliable backup during emergencies when terrestrial networks fail. This milestone reinforces Starlink's commitment to bridging the global digital divide. Integration with Existing ServicesStarlink’s collaboration with T-Mobile plays a pivotal role in this initiative. Their partnership promises free emergency texting via satellite in the coming months, enabling lifesaving communication in critical scenarios. By integrating these services into existing mobile plans, Starlink ensures that users can access satellite connectivity without additional hardware or complex configurations. A Milestone in Satellite DeploymentThe November 23 launch utilized a reusable Falcon 9 rocket, reducing costs and enabling rapid deployment. This launch is part of Starlink’s larger plan to deploy thousands of DTC-capable satellites, creating a dense network that minimizes latency and provides continuous global coverage. Alternative Offerings: The Growing CompetitionWhile Starlink has garnered much attention, other companies are stepping up with their own innovations in Direct-to-Cell technology:<ul><li>AST SpaceMobile: This company is building a space-based cellular broadband network that directly connects to regular smartphones. With successful trials like a two-way call using their BlueWalker 3 satellite, AST SpaceMobile has formed partnerships with major telecom providers, including AT&amp;T and Verizon, to extend coverage to underserved regions.</li><li>Lynk Global: Known for being the first to send a text message from space to a standard mobile phone, Lynk Global is planning continuous global coverage by 2025. Its "cell tower in space" concept aims to provide reliable connectivity even in the most remote areas.</li><li>Iridium Communications: A veteran in satellite communication, Iridium is developing "Project Stardust," set to launch in 2026. This initiative focuses on 5G messaging, IoT applications, and emergency communications, leveraging non-terrestrial networks (NTN) standards for greater compatibility.</li><li>Apple and Globalstar: Apple’s collaboration with Globalstar brings satellite-based emergency messaging to iPhones, a feature already active in the iPhone 14 series and newer models. While currently limited to emergencies, this partnership highlights the potential for consumer devices to integrate satellite connectivity.</li><li>Google and Skylo: Google has joined the fray with satellite messaging capabilities on its Pixel 9 series, in partnership with Skylo. This feature ensures communication remains possible in off-grid scenarios, targeting adventurers and emergency use cases.</li></ul> The Future of Direct-to-Cell TechnologyAs the technology matures, several trends and developments are likely to shape the future:<ol><li>Enhanced Bandwidth and Scalability: Continued advancements in satellite technology will improve data capacity and reliability, allowing DTC networks to serve larger populations and support data-intensive applications.</li><li>Integration with 5G and IoT: The synergy between DTC satellites and terrestrial 5G networks could create a seamless global communication ecosystem. Applications in IoT—such as smart agriculture, logistics, and disaster management—will benefit immensely.</li><li>Affordability and Accessibility: As competition increases, the cost of satellite connectivity is expected to decrease, making it more accessible to consumers and enterprises alike.</li><li>Global Regulatory Alignment: Overcoming regulatory challenges will be critical for the widespread adoption of DTC services. Collaboration among countries and telecom providers will play a key role.</li><li>Hybrid Networks: Future connectivity solutions are likely to integrate satellites with terrestrial infrastructure, leveraging the strengths of both systems to provide uninterrupted service.</li></ol> Direct-to-Cell technology is set to redefine global connectivity, ensuring that no location is too remote or underserved. As companies like Starlink, AST SpaceMobile, Lynk Global, and others push the boundaries of innovation, the dream of universal connectivity is becoming an achievable reality. The next decade promises to be transformative, connecting humanity in ways never before imagined.

Goodbye Dead Zones: How Direct-to-Cell Satellites Are Redefining Global Connectivity

Assaf Rappaport, CEO of Wiz, recently emphasized the fragmented nature of the cybersecurity market at the Fortune Brainstorm Tech conference, predicting significant consolidation in the near future. He highlighted that the current landscape, with numerous niche players and specialized solutions, is unsustainable. Rappaport foresees a wave of mergers and acquisitions aimed at integrating these diverse offerings into more comprehensive platforms. Let's delve deeper into understanding what makes Wiz an acquisition play for Google's cloud business. Wiz’s Growth and Market Position Wiz is positioning itself at the forefront of this anticipated consolidation. The company has reached $350 million in annual recurring revenue (ARR) and boasts a $12 billion valuation. Wiz is actively pursuing acquisitions, such as the recent purchase of Gem Security for $350 million, and is gearing up for a future IPO. Serving over 40% of the Fortune 100 companies, Wiz’s extensive client base underscores its competitive strength and market leadership. Comprehensive Security Platform Wiz offers a comprehensive cloud security platform that differentiates itself from competitors through several key features:<ol><li>Cloud Security Posture Management (CSPM): Provides visibility into cloud environments, detects misconfigurations, and offers remediation recommendations.</li><li>Cloud Workload Protection (CWP): Secures cloud workloads by detecting vulnerabilities, malware, and ensuring compliance with security policies.</li><li>Wiz Runtime Sensor: Provides real-time monitoring and protection for cloud environments.</li><li>AI Security Posture Management (AI-SPM): Uses artificial intelligence to analyze security data and automate responses to potential threats.</li></ol> Pricing Model Wiz’s pricing model is designed to be flexible and scalable, catering to the needs of various enterprise customers. It typically includes:<ul><li>Subscription-Based Model: Customers pay for access to the platform's features and services on an ongoing basis.</li><li>Usage-Based Pricing: Costs can vary based on the number of cloud assets monitored, data volume processed, or specific features utilized.</li><li>Enterprise Agreements: Customized agreements for large organizations, potentially including discounts for long-term commitments or higher usage volumes.</li><li>Value-Added Services: Additional services such as advanced security features, premium support, and professional services for deployment and integration.</li></ul> Competitors Wiz faces competition from several prominent players in the cybersecurity market, each offering various strengths and specializations:<ol><li>Palo Alto Networks: Known for its comprehensive suite of cybersecurity solutions, including network security, cloud security, and endpoint protection. Palo Alto Networks is a leader in integrating AI and machine learning to enhance threat detection and response capabilities.</li><li>CrowdStrike: Specializes in endpoint security, threat intelligence, and cyberattack response. CrowdStrike's Falcon platform is renowned for its real-time threat detection and cloud-native architecture.</li><li>Zscaler: Focuses on cloud security and secure internet access, offering solutions that protect users and applications regardless of their location. Zscaler’s Zero Trust Exchange is a standout product in securing internet and SaaS applications.</li><li>Microsoft Azure Security Center: Provides integrated security monitoring and policy management across Azure environments. It offers robust threat protection and compliance management tools for Azure cloud services.</li><li>McAfee: Offers a range of security solutions for endpoints, networks, and cloud environments. McAfee’s MVISION platform integrates multiple security functions to provide comprehensive protection.</li></ol> Strategic Growth and Future OutlookWiz is focused on rapid innovation and customer-centric growth. The company plans to add 400 employees globally in 2024, enhancing its ability to serve a growing customer base. With a goal of reaching a billion dollars in sales, Wiz is set to continue its aggressive expansion and innovation strategy. Rappaport’s vision of consolidation in the cybersecurity market aligns with Wiz’s strategic moves, positioning the company to lead the integration of diverse security solutions into a unified platform. This approach aims to simplify security management for enterprises and provide a more robust defense against evolving cyber threats. Being positioned as a single unified platform for providing security is making it an attractive integration opportunity for data center providers and it is complementary to Google Cloud's offerings.

Amidst Google acquisition rumours, Wiz CEO Assaf Rappaport Foresees Consolidation in the Cybersecurity Market

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